Book a Demo Landing Page

We designed and built Willo's newest Book a Demo landing page, which stands as the strongest current example of their design system in action. The page focuses on a single, clear goal: getting qualified visitors into a scheduled demo with minimal friction.

The layout draws on the refined component library established across Willo's recent pages — including the homepage redesign and updated AI Intelligence page — giving it a more polished, cohesive feel than earlier landing pages on the site.

The redesign started with a CRO audit built on 12 months of GA4 data, which Willo's CMO and SEO/CRO specialist used to put together a detailed wireframe brief. We built the new page in Figma first, styled to match Willo's homepage system — typography, color, and components — while restructuring the sections and copy around the wireframe's conversion logic.

The design went through several rounds of review with Willo's marketing team, including a side-by-side comparison of two form variants before settling on a direction. Once approved, we developed the page on a separate URL so we could iterate without touching the live experience, then refined it through multiple passes: tightening module spacing, adding a G2 badge and real customer logos, rebalancing the form and “what we cover on the call” sections, and rebuilding the mobile layout so the form leads on smaller screens with a horizontal logo strip beneath it.

Testimonials use real headshots pulled from Willo's existing customer stories rather than placeholders. We also tested the form end-to-end with HubSpot to confirm submissions mapped correctly before launch, and kept the previous page in place as a rollback option.

Willo rolled the new page out to organic traffic immediately, since it assumes visitors already know the product and skips straight to booking. Paid traffic stayed on the original page at launch — cold traffic needs more context before a booking ask — and this page's foundations were later adapted into Willo's newer PPC landing pages, tailored with additional top-of-funnel messaging for that colder audience.

Since launch, Willo has seen a meaningful lift in bookings from the new page, and its design system has since been adapted as the foundation for Willo's newer PPC landing pages.