Pricing Page Revamp
Iterated on Willo's pricing page again, refining the pricing table, plan comparison, and currency/term toggle to match their evolving product and packaging.



Project overview
Since the original pricing page revamp, we've continued to iterate on Willo's pricing experience as their packaging and plans have evolved. This latest pass refines the pricing table, tightens the plan comparison layout, and polishes the dynamic pricing-term and currency toggle functionality.
The page now reflects Willo's current product tiers and pairs visually with the rest of the recently redesigned site, keeping the pricing experience consistent with the newer homepage and AI Intelligence pages.
Execution
This is the latest of several rounds of updates to the pricing page as Willo's packaging and plans have changed over time.
Results
The refreshed pricing page has been well received, giving potential customers a clearer, more current view of Willo's plans. As Willo's packaging continues to evolve, the page stays in active rotation — another round of updates is already in progress to reflect their latest plan structure.

