Homepage Redesign
Led a homepage redesign for Willo that extended across most of the site, establishing a refreshed design system now reflected on their newest pages.
Project overview
We redesigned Willo's homepage and, in the process, extended the refreshed design system across most of the site. This included updated navbar and footer components, new visual and typographic patterns, and revised content structure that later pages — like the Book a Demo page and updated AI Intelligence page — build on directly.
Execution
Willo's homepage previously used a greyish-yellow background throughout, especially in the hero sections. As part of a broader CRO and messaging refresh led by Willo's marketing team, we replaced that with a cleaner white background and a soft purple glow, giving the page a more modern, premium feel.
We also built a new hero graphic that alternates between photography of people and pill-style callouts highlighting different points in the hiring process where Willo fits in — tying the visual directly to the updated messaging.
The new visual system launched on the homepage first, then was gradually rolled out across dozens of other pages sitewide to keep the site feeling consistent as it expanded.
Results
The redesigned visual system has since become the standard look across most of Willo's site, with dozens of pages updated to match — including the newer Book a Demo and AI Intelligence pages.
